the 60's & TV & cartoons & cigarettes

When I was a kid in the 60's, television was in the process of becoming a tour de force in shaping trends, attitudes, language and behavior. I suppose it's fortunate that in our little town in Northwest Iowa, we only had four TV stations... well, sometimes, since the fourth station was iffy at best. Regardless, I was hopelessly addicted to the boob tube and relished every opportunity to plop down on the floor with a bowl of popcorn and a bottle of pop and immerse myself in this cool and groovy world of mindless black & white entertainment. Frankly, it was just so exciting to see people who were "different", as our little corner of the world was pretty darn homogeneous. I assumed that they were all more worldly and exciting than we were, and did my best to emulate these TV people whenever possible.

Commercials at that time were long, and a large percentage of them were touting the wonders of cigarettes with catchy jingles and "mod" people doing hip things.

As the Feminist Movement was beginning to gain attention, crafty advertising execs a la Larry Tate & Darren Stevens on Bewitched were capitalizing on the trend. Check out the classic Virginia Slims ad...



But what really blows my mind now is this classic Winston cigarette ad... starring the Flintstones. Yes, cartoons peddling cigarettes!! Check it out...
 

...and people wonder why my generation smoked (or still smokes). Well, hey - if Fred and Barney smoked, how could it be bad, right? Besides, most of the adults around us smoked and they certainly weren't bad or capable of doing harm to themselves or others.

Ah, yes - the 60's were a simpler time filled with optimism, incredible naiveté about so many things and a hunger for the "new and improved", regardless of potential consequences for the future. It's amazing that any of us survived, according to the 21st Century standards of fear and loathing of all things "dangerous".

Danger - schmanger... while modern children are not exposed to as much second hand smoke or lead paint or dangerous toys or the horror of NOT making the little league team, they seem to have a much higher incidence of other unfortunate issues that we rarely heard of back then (ie: A.D.H.D., childhood obesity, juvenile diabetes, depression, autism, etc. etc. etc.).

Yes, we've come a long way, baby... but where have we gone? I don't know... I'm going out for a cigarette.
 

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